The 78th National Auto Parts Trade Fair was held in Guangzhou Poly World Trade Center Expo on November 12th to 14th. HC Network visited many auto parts companies at the exhibition and interviewed Guangzhou Yitong Auto Parts Co., Ltd. The following is an interview record:
HC Network: Today we interviewed Mr. Xinwei Wei, General Manager of Guangzhou Yitong Auto Parts Co., Ltd. I am now at the site of the Guangzhou Auto Parts Fair and came to the booth of Guangzhou Yitong Auto Parts Co., Ltd. First of all, I would like to ask you to tell us about the company's brief situation and its business scope.
Ruan Weixin: We are the core brand of HannStar Yitong Auto Parts Co., Ltd. - Haneda. The products are mainly applied to the Honda series and will gradually shift to the full range of Japanese cars. Haneda branded the market for less than four years, but through the integration of world-class technology resources, and the world famous brand accessories OEM factory cooperation, and constantly strengthen the independent research and development, rapid completion of product quality protection. Haneda brand products mainly focus on chassis parts and electrical components. All products are manufactured in strict accordance with national technical industry requirements and standards. At present, we are mainly engaged in the development of regional agency and franchise chain models, and we have established regional sales channels through regional agencies and specialty chains to provide safe, reliable, and affordable automotive components for the majority of vehicle owners across the country.
HC Network: In the first three to four years of brand development, what kind of ways did you mainly use to expand channels and advertise brands?
Wei Weixin: Well-known Internet and industry magazine books and magazines are a channel for our brand promotion. Such as HC, as an industry professional media, also play a role in promoting our brand development, and our company's colleagues and customers are an important channel for our brand development and promotion. As a brand, in fact, the most important thing is to do it with care. The brand is made out of it, not to say it. In the past few years, we have invested little in the promotion of brand advertising, mainly relying on the word of mouth of our customers. Spread and establish a good brand influence. In the past few years of brand development, our focus has been on the company's internal management, team building, and product quality control. We have continuously upgraded our product quality, improved the pre-sales service system, and enhanced our brand's added value. value. Our requirement is that the products produced must be of the same level as the international brands. The pre-sales and after-sales service provided must be better than the existing international brands, win-win with our partners, and provide quality products to the Chinese people. Next, we will appropriately increase the brand's publicity and promotion, so that more partners and owners recognize the recognition of our Haneda brand.
HC Network: We know that the import and export business of parts and components in Guangzhou is more prosperous. What kind of impact will your company have on this aspect? For example, if your company is now, will it cooperate with some Japanese manufacturers or manufacturers, or other teams with more technical content?
Ruan Weixin: At present, we are basically focusing on integration. It is equivalent to saying that many of our products, such as this bearing, are all cooperating with Japanese big companies and brands. They also help us to follow the international big-name standard OEM. In this respect, the quality of our products is in fact the same level as Japanese corporate branded products or original parts, which is what we call homogenous parts. We just want to use such quality assurance to do our own Chinese people. s brand.
HC Network: Then you can specifically talk about what you said homogenous accessories? How can you say that the Haneda brand's products are of the same quality as other manufacturers? Do you have specific advantages in cooperation with foreign companies?
Lou Weixin: Let me give you some examples of the Haneda brand products. For example, our axles are cooperating with Natiefoss. It produces Volvo's spare parts, as well as a number of other European and American cars, and our products are produced on the same production line. We also The manufacturer has signed a strategic cooperation agreement to guarantee our interests, so the quality of our products is certainly guaranteed. We signed an OEM contract with the OEM factory. We strictly control the quality of the product. Like this high pressure tubing, the hose we use is the imported Japanese original pipe, and the external surface of the iron pipe adds a surface. The treated coating can enhance the surface corrosion resistance of hydrochloric acid. After this improved treatment, its hydrochloric acid resistance time can reach 680 hours. Compared with the appearance of fused products, it is also very environmentally friendly and even better than the original tube. On the one hand, the price must be much more reasonable.
There are our starters, generators and other products, these are our top products, have won the recognition of our customers and owners, we can also do a detailed understanding through our market.
HC Network: Well, you just said that now, many distributors are affected by the Internet. Do you think that in the traditional mode of the Internet relative to exhibitions, you will be more inclined to this traditional mode, or will be like the Internet mode later development of?
Zhai Weixin: Actually, I don’t think I’ve talked about an extreme here. It’s not a good one. It’s a good one. I think it should be combined. Including that your internet and physical store must be combined in the same way. Organically combined, benign development, the effect may be much better than if you simply participate in the exhibition through the Internet or simply.
HC Network: Well, after that, how do you want to make your brand into a well-known brand?
Ruan Weixin: Actually, this road is still very long. We must step by step to persist. We may only be the first step in the Wanli Long March. We must concentrate on controlling the quality of our products and constantly optimize our services. This kind of related link to enhance our brand added value, and ultimately let our customers and consumers truly recognize and support our brand. We have been working on brands since 12 years ago and have always insisted on being our own brand. We may think more distantly and will prepare for things after three or five years. Brand promotion, including the Internet, new media and other forms will be used, but the most basic thing is to do our own good, the wine is not afraid of deep alley.
HC Network: Well, thank you for your interview today. We hope that our quality Haneda brand will grow rapidly and become a national brand widely recognized by the people. Thank you.
Wei Xin: Thank you.